Do This To Get More Clients For Your Hair Business

If you’re a hairstylist or beauty pro trying to figure out how to get more clients consistently, you’re not alone. There is so much competition in the beauty industry and it’s no longer just aboutt being talented — it’s about how you show up online, offline, and how consistently you show up.

Here are 7 essential tips to help you attract more clients and grow your beauty business.

Be Professional Online and Offline

First impressions STILL matter! In today’s world, typically the first impression a prospect get from you is either from your social media, your website, or your booking site. From there it is how you handle their inquires, the consultation and booking process, and the satisfaction of their service experience. Clients are taking in how you dress at work to looking at what is in the background of your in salon images and videos on social media.

Potential clients often stalk your social media and your website before booking. They will even stalk your competitors too. Make sure your photos, captions, and even comments reflect the brand you’re trying to build.

Respond to Inquiries in a Timely Manner

If you’re slow to reply, you’re likely losing bookings. Clients want fast answers, especially when they’re ready to book now. It is a good idea to activate the FAQ responders on your social media platforms or use AI like ManyChat to help you to give clients an instant reply. When setting up these things, be sure to thoroughly think out your most FAQs and answer them in as much detail as you can.

This will help to create a sense of reliability and keeps potential clients from finding another stylist. Your response time matters!

Automate Your FAQs

If you are using social media for your business and you have your DM or inboxes open, setting up the auto-reply features can act as an assistant by instantly responding to common questions. It is also a good idea to create a “Frequently Asked Questions” highlight or link in bio that covers things like pricing, deposit policies, booking instructions, and location. Automation helps you stay professional and saves time while converting more leads into clients.

Have a Booking Systems

You need a professional, easy-to-navigate booking site. There are a variety of booking systems on the market Acuity, GlossGenius, Square, StyleSeat. Be sure to keep your booking sites or websites up-to-date with pricing, location, phone numbers, business hours, and service descriptions.

Invest in Professional Photography and Video

Your content is your currency. Blurry images and poorly lit videos will not attract high-paying clients. Hire a photographer for branded content or use a ring light and iPhone with editing apps like CapCut, Canva, Filmora, etc. Your business will only attract the type of quality you put into it. So if you give out low-quality even with your images and videos, that is the type of clientele your business is likely to attract, low-paying clients.

Show Up as an Expert

Showing up as an expert means that you are educating potential prospects on the services that you offer! You are giving them the ends and out of the service without giving away every detail! You are giving away enough knowledge to help a potential client make an informed decision on opting for or opting against a service. This builds trust, positions you as a beauty authority, and draws in your dream clients who want more than just a quick style — they want quality and an expert in that lane.

Run Targeted Ads

It’s time to stop relying only on word-of-mouth and the luck of the draw with the social media algorithm . Social media ads let you reach new clients in your local area, retarget people who’ve engaged with your page or website, target a specific income level, people who have certain interest, and more. When you invest in ads with a clear call to action like “Book Now,”, make sure the visuals are scroll-stopping, and give the ad at least 30 days of running time to find the right audience for your business, sit back and watch your business grow.

Growing your clientele as a hairstylist or beauty professional takes more than skill — it takes strategy, analytics, and consistency.